NAP stands for Name, Address and Phone number.
NAP consistency influences local SEO rankings significantly. The smallest thing can negatively impact your SEO efforts and keep you from obtaining the #1 spot in Google.
For example: Let’s say years ago you created directory listings on Yelp, Foursquare, and Yellowpages with then your current NAP. Years later you’ve changed offices or phone numbers and just update that information on your website. That signals to Google that your NAP is inconsistent and you lose rankings because Google doesn’t know which information is correct.
In addition, there are big sites called “data aggregators” which sends your NAP information to thousands of small directory websites. If they distribute the wrong NAP then we will have to manually contact each website and update it. You can imagine the headache this can be.
Email us HERE, Skype BroadLinkMedia or call 813-467-7781 if you believe your NAP could be inconsistent and we will audit your backlink profile for free.